Thursday, September 13, 2007

I Want My MySpace TV

As if our lives didn’t unfurl before us minute-by-minute on Facebook these days, through continual status updates and being tagged in photo albums, MySpace TV will be launching a new series Quarterlife, apparently the place to be for the digerati. Writers Marshall Herskovitz and Edward Zwick of ‘My So-Called Life’ construct this life with the aim of illustrating Generation Y’s fervent creativity, pursuit of pleasure, idealism, and search for meaning in this increasingly interconnected world. It’s billed as the twentysomethings’ coming of age in the digital generation.

The series’ central player is a ‘blabbermouth blogger’ called Dylan Krieger, a woman who divulges a few too many private moments of her friends online. Over the course of 36 episodes distributed online from November 11, viewers are invited to participate in the show’s success as a site for ‘truthful depiction of the way young people speak, work, think, love, argue and express themselves’ through discussing plot lines and extras on the site and through MySpace. To what extent contribution can be made to the show itself is of yet unknown. This is an interesting strategy for MySpace, as it battles to maintain its reputation alongside other web 2.0 sites. Chronicling the lives of six characters are they negotiate these decisions may indeed be the necessary ‘in’ to maintain interest.

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