‘I don’t like SPAM!’ (wav)
Perhaps Jonathan Zittrain’s prediction that email will soon be dead is correct, if social networking tools don’t restrain their marketing ventures. The latest surge of inbox spam is being propagated by Quetchup, which wields the same-old yet-another-Web2.0-spiel: ‘Meet new people! Make friends! Start a Blog! Chat online! Play online games! Hang out & socialize!’ Unfortunately, the service has the fatal flaw of checking for friends (you may once have been able to call them that!) and then emailing everyone in your address book, without permission. So, this week I’ve received several invitations to join in across all my networks. And I’m not alone: Doc Searls and Howard Rheingold observe the trend. Smart mobs directs us to the following action:
DO NOT CLICK ON ANY LINKS FROM THE MESSAGE OR INTERACT WITH THE QUECHUP.COM SITE IN ANY WAY!
Instead, please join me in sending a message to both email@example.com and firstname.lastname@example.org insisting that they sease and desist all spamming activity from their site immediately.
If you’re feeling in the mood to press things further (which I am), write a letter to their parent corporation, iDate, at:
6767 West Tropicana Ave.
Las Vegas, NV 89103
or contact their attorneys:
Loeb & Loeb LLP
345 Park Avenue
New York, NY 10154-0037
Tel: (212) 407-4000
Sorry, unsophisticated viral advertising is a real turn-off: it causes no-end of frustration as we unclutter our inboxes, and trust our contacts just a little less. If a product is worth joining, we’ll hear about it soon enough.